Meet the Entourage

Creative Entourage was founded in 2008 by Elizabeth Arway with a simple but powerful idea: great work comes from great collaboration. Inspired by the word "entourage," Elizabeth built a team of top-tier independent creatives — each brought in for their unique talent and aligned with the specific needs of our clients.

We don’t just customize the strategy — we customize the team.

From designers and writers to strategists and production pros, we bring together the right people for the right job, every time.

Because your success isn’t one-size-fits-all — and neither are we.

Elizabeth Arway

FOUNDER / CREATIVE DIRECTOR

Elizabeth Arway always knew she wanted to be in the creative industry. From her first 4-H art project to earning her BFA in Graphic Design from Maryville University, she has always relished the opportunity to blend creativity with purpose. In 2008, she launched Creative Entourage — a boutique agency built on collaboration, strategy, and thoughful design.

As founder and creative visionary, Elizabeth ensures the agency stays at the forefront of design and marketing, delivering bold, tailored solutions for every client. Her work has been recognized by industry organizations including TAM and AIGA, and she led the award-winning rebrand of the City of Eureka, which earned the 2021 3CMA Savvy Award — the highest honor in municipal communications. Currently, she helps lead marketing for ATB Technologies, a St. Louis-based IT firm named to the Inc. 5000 list in 2024.

Rooted in her rural Illinois upbringing, Elizabeth now lives on a small farm in Robertsville, Missouri, with her husband, PJ, and their beagles, Sadie and Pippen. Together, they founded Baseball Battles Cancer, an annual fundraiser that has raised over $200,000 for cancer research since 2013. She also co-founded the Missouri Whiskey Society in 2014 and launched The Heart of Eureka Podcast in 2023.

When she’s not designing or strategizing, Elizabeth enjoys life outside — tending to her bees and chickens, working in the garden, or sewing one-of-a-kind quilts inspired by her lifelong love of art.

  • EMILY ROTH

    GRAPHIC DESIGNER

  • MICHELLE YUEN

    GRAPHIC DESIGNER

  • MICKEY SCHOONOVER

    STRATEGIC COMMUNICATIONS & COPYWRITER

Creative Entourage and Discover Works Collaborative are sister companies and proud members of the Entourage Collective—a group of like-minded creative and communications professionals that collaborate to help clients reach their goals. Each member brings its own strengths, but we share a common approach: thoughtful strategy, purposeful design and a commitment to doing great work together.

Depending on the scope of your project, some clients may have the opportunity to work with both teams—bringing even more expertise and collaboration to the table.