Before a business owner, developer or site selector ever schedules a meeting with your economic development team, there's a good chance they've already Googled you.

One department is using one version of the logo. Another department has created its own. Tourism looks completely different from Economic Development. Parks and Recreation has another identity. Then every festival and community event gets its own logo.

When you're communicating about utility bills, taxes, payments or other city services, having a recognizable and consistently applied identity helps residents know what official communication from their municipality should look like.