City of Maplewood

Creative Entourage was selected to lead the City of Maplewood’s Comprehensive Branding Initiative in 2025.

The work began with an in-depth discovery and research phase, including a review of existing materials, benchmarking and alignment with City goals and strategic priorities. A robust community engagement program followed, including in-person input sessions, a digital community questionnaire and a community open house. Community input has played a central role in shaping the creative direction and establishing the foundation for the new brand.